Zeeman’s key business challenge was that their existing platform couldn’t support their strategic shift towards an omnichannel approach in a business-agile way. Their monolithic setup made any change complex and costly—even with a good partnership with previous vendors. Outdated systems and clunky product data management were holding them back, limiting flexibility and rapid adaptation. Recognizing these obstacles, Zeeman embarked on a complete replatforming and redesign to empower their evolving digital strategy, paving the way for a more connected and enjoyable customer experience.
Inflexible, Monolithic Architecture: The legacy system made changes complex and costly, hindering agile support for an omnichannel strategy.
Fragmented Data Management: Without a structured PIM, product data was inconsistent and siloed, impacting operational efficiency.
Limited Scalability: The outdated platform couldn’t keep up with rapid market expansion and evolving digital needs.
Resource-Intensive Multilingual Management: Managing accurate product and content data across markets was overly burdensome and slowed innovation.
Together with the ecommerce team at Zeeman we took a composable approach by breaking the solution into smaller, specialized components—each focused on tasks like product information, search, or content management—and connecting them seamlessly through APIs from Bluestone PIM, commercetools, Storyblok, and Algolia. By starting with our accelerator platform Evolve we ensure that the system scales effortlessly, and our headless design keeps the front end and back end working independently for optimal performance. Leveraging Evolve’s ready-to-go front end, we had a test environment up and running in just days, allowing for quick iterations without lengthy design cycles. This friendly, agile approach helped us deliver a solution that not only met Zeeman’s immediate needs but also set them up for future success.
Shifted from a monolithic system to an API-first, MACH architecture.
Integrated top-tier tech like Bluestone PIM, commercetools, Storyblok, and Algolia.
Rapid testing and iteration using Evolve accelerator platform
Our work has transformed Zeeman’s online presence into a fast, secure, and future-ready experience. Customers now enjoy lightning-fast loading times, improved search capabilities, and a mobile-friendly design that works seamlessly on any device. The refreshed visual design perfectly aligns with Zeeman’s latest store format, ensuring a consistent, intuitive experience that builds trust and makes shopping easy. Behind the scenes, enhanced security and reliable performance keep data safe while simplifying management speeds up updates. With scalable processes, AI readiness, and a modular, agile architecture, Zeeman is set to expand globally and continuously innovate to meet evolving market needs.
Working together with Zeeman has been a close partnership, and we're proud of the collaboration we've had with their team. This alignment goes further than just our working relationship, as it was clear to us from the beginning that Zeeman's approach to responsible business practices is important for how Lab Digital views the role of business in society. In supporting Zeeman we were happy to commit to their 2-way code of conduct, and in addition to the replatforming project we agreed with Zeeman to colloborate on an additional future project for a social benefit.
To deliver this project we joined forces with top technology providers to create a seamless digital ecosystem for Zeeman. With Storyblok CMS, we enabled dynamic, localized storytelling through its headless design that easily integrates with the e-commerce platform. Algolia Search delivers lightning-fast, personalized search results that boost customer engagement, while commercetools offers a flexible, headless commerce architecture built for rapid iterations and scalable growth across markets. Bluestone PIM ties it all together by centralizing and enriching product data with an API-driven approach that ensures accuracy and smooth integration with commercetools, plus automated workflows that streamline marketing content distribution. All these were integrated using our composable accelerator platform Evolve to rapidly test and validate Zeeman’s new commerce platform.
We create composable solutions to manage the complex challenges of modern digital businesses like yours.
To find out how we can help you, get in touch for a no-strings chat, and someone from our team will contact you as soon as possible.
Zeeman is an EveryDayLowPrice retailer known for offering quality fashion and home essentials at affordable prices. With a strong presence across the Netherlands, the brand has earned customer trust and is embracing digital transformation to enhance the shopping journey and expand its market reach. Alongside this transformation, Zeeman is committed to responsible business practices—learn more about their sustainability initiatives here: Sustainability at Zeeman.
