Spring GDS

As Spring operates in many markets, with different products and services, one of the biggest challenges was to make sure their global organisation shines through in their local expertise to create uniformity and consistency in content as well as brand perception. Lab Digital collaborated closely with the Spring team to create a new, modern marketing website based on a solid, sustainable content infrastructure.

• Improve organic lead-generation via the website.
• Establish an infrastructure to manage multilingual content creation for multiple regions effectively.

Spring GDS (part of PostNL) is the largest independent cross-border logistics provider in the market. Based in the UK, it handles over 100M+ shipments per year, and ships to over 190 countries via offices in more than 15 countries. Their customer-first approach has, for over 20 years, meant they listen to their customers' needs for custom tailor shipping solutions that fit their business, not someone else's.