The MACH Alliance needed to rebuild and modernize their website to better support their evolving digital strategy. Their existing platform was limiting the ability to effectively manage and publish content, making it difficult for the team to stay agile in their digital marketing efforts. The challenge was to create a streamlined content management process that would empower the MACH Alliance to elevate their digital presence while simplifying the internal workflow for content creation and management.
Simplify content management processes to reduce time spent on updates.
Enhance the flexibility of the website to support innovative digital marketing strategies.
Improve agility in creating, managing, and publishing content.
We began the project by running design sprints to quickly uncover key requirements and define a robust solution while iterating on the visual design. This allowed us to align with MACH Alliance’s goals early and move forward with confidence. Following this, we modernized the codebase, adding new features to enhance both the front-end user experience and back-end content management.
In parallel, we focused on improving the testing, build, and deployment strategy by implementing continuous deployment. This shift enabled the MACH Alliance to adopt a more product-centric approach, facilitating continuous improvement. Throughout the project, we worked closely with the MACH Alliance team, validating progress, providing training, and onboarding their team as new features were delivered.
As a result of the replatforming, the MACH Alliance now benefits from a modernized, flexible website that empowers their team to more easily manage and create content. The streamlined content management process has reduced friction, enabling quicker updates and a more agile digital marketing strategy. Additionally, the implementation of a continuous deployment pipeline has set the foundation for ongoing product improvements, ensuring that the platform can evolve alongside their needs. The close collaboration and ongoing training provided to the MACH Alliance team ensured a smooth transition and better adoption of new features.
Throughout the project, Lab Digital maintained regular check-ins and close collaboration with key stakeholders from the MACH Alliance. This steady communication allowed us to stay aligned on project goals and ensure that the delivered features met the needs of their team. By fostering a transparent and cooperative working relationship, we were able to swiftly address feedback and make adjustments where necessary, ensuring a smooth and efficient delivery of the project.
The solution for the MACH Alliance was built using a best-practice implementation of MACH architecture principles, ensuring flexibility and scalability. Key technologies included Contentstack for content management, Vercel for front-end deployment, Algolia for search, and Hubspot for marketing automation. Additionally, we integrated Learning 360 and Credly to connect member accounts to an e-learning platform. The solution was based on a microservices architecture with a headless frontend built in React, and fully cloud-hosted, ensuring that the MACH Alliance could maintain agility and future-proof their digital ecosystem.
We create composable solutions to manage the complex challenges of modern digital businesses like yours.
To find out how we can help you, get in touch for a no-strings chat, and someone from our team will contact you as soon as possible.
The MACH Alliance is a not-for-profit industry body that advocates for enterprise technology solutions that are future-proof, composable, and designed for agility. Their focus is on establishing and maintaining the standards of a MACH approach, which includes microservices-based, API-first, cloud-native SaaS, and headless architectures. As gatekeepers of these standards, the MACH Alliance ensures that companies delivering MACH-based solutions adhere to set certification criteria. Through their work, they guide brands towards transformative, open and best-of-breed solutions that will drive the next era of business evolution.
