MACH Alliance

We began the project by running design sprints to quickly uncover key requirements and define a robust solution while iterating on the visual design. This allowed us to align with MACH Alliance's goals early and move forward with confidence. Following this, we modernised the codebase, adding new features to enhance both the front-end user experience and back-end content management.

In parallel, we focused on improving the testing, build, and deployment strategy by implementing continuous deployment. This shift enabled the MACH Alliance to adopt a more product-centric approach, facilitating continuous improvement. Throughout the project, we worked closely with the MACH Alliance team, validating progress, providing training, and onboarding their team as new features were delivered.

As a result of the replatforming, the MACH Alliance now benefits from a modernised, flexible website that empowers their team to more easily manage and create content. The streamlined content management process has reduced friction, enabling quicker updates and a more agile digital marketing strategy. Additionally, the implementation of a continuous deployment pipeline has set the foundation for ongoing product improvements, ensuring that the platform can evolve alongside their needs. The close collaboration and ongoing training provided to the MACH Alliance team ensured a smooth transition and better adoption of new features.

Throughout the project, Lab Digital maintained regular check-ins and close collaboration with key stakeholders from the MACH Alliance. This steady communication allowed us to stay aligned on project goals and ensure that the delivered features met the needs of their team. By fostering a transparent and cooperative working relationship, we were able to swiftly address feedback and make adjustments where necessary, ensuring a smooth and efficient delivery of the project.