louwman group:
a driving ambition for e-commerce excellence

louwman-male-holding-tablet-with-product-detail-page

the
challenge

Louwman Group sought to integrate and enhance its e-commerce capabilities across multiple brands, focusing on improving customer journeys and ensuring seamless online transactions. The challenge was to unify diverse digital platforms while maintaining brand autonomy, helping Louwman build a successful digital function.

frasers-icon-elevation

Improve customer engagement and online sales conversion.

kato-icon-jump_to_element

Integrate digital tools across various brands for a unified customer experience.

frasers-icon-composable

Equip Louwman Group with a composable commerce platform that is ready for the challenges of the rapidly changing e-commerce landscape globally.

louwman-mobile-with-listing-page

our
approach


  • Strategy and Discovery: Conducted thorough business intake and discovery sessions involving key stakeholders.

  • Development: Built and iterated on MVPs for e-commerce platforms, ensuring modular and scalable architecture.

  • Optimization: Continuous enhancements and support for digital tools and platforms to improve user experience.

louwman-mobile-with-basket
louwman-workshop

working together

Collaboration between Lab Digital and Louwman Group was marked by strong communication and integrated teamwork.

  • Built multidisciplinary teams with roles such as business owners, e-commerce leads, and solution architects.
  • Maintained open channels of communication, ensuring alignment and timely updates.
  • Evolved project scope based on continuous feedback and iterative improvements.

technology
& partners

The technical solution was grounded in a composable architecture, ensuring flexibility and scalability.

  • Utilized MACH principles for a robust and modular framework.
  • Integrated various digital tools, including CMS, PIM, and CRM, for seamless operations.
  • Overcame challenges related to data migration and platform integration, ensuring a smooth transition.

composable doesn't have to be complicated

We create composable solutions to manage the complex challenges of modern digital businesses like yours.

To find out how we can help you, get in touch for a no-strings chat, and someone from our team will contact you as soon as possible.

about
louwman group

Founded in 1923, Louwman Group is one of Europe's largest automotive companies, selling over 80,000 cars annually. They import and distribute major brands like Toyota, Lexus, Morgan, and Suzuki, with operations extending to motorcycles and outboard engines. Employing over 4,000 people across the Netherlands, Belgium, Sweden, and the Czech Republic, Louwman also excels in leasing, financing, parts supply, logistics, and real estate. They innovate with services like auto.nl and Driven, a subscription-based mobility service, and collaborate with car-sharing company WeGo. Committed to customer satisfaction, continuous improvement, and responsibility, Louwman Group strives to provide comprehensive mobility solutions.